Objections, answered
Before you ask.
How is this different from hiring a sales trainer?
Trainers hand your team a framework and leave. We wire into your CRM and call data, install the system, drill it on live deals, and review the close rate monthly. If the number doesn't move, that's on the table — in writing — every month.
What if my leads are the problem, not my closing?
Sometimes true — and the X-Ray will say so. If the teardown shows a traffic problem rather than a closing problem, we tell you, point you at what to fix, and don't take the engagement. A lead trap only works if the diagnosis is honest.
What does it cost?
The Sales X-Ray is free. The engagement is a fixed monthly fee agreed after it — priced against the revenue the leak map shows you're losing, so the maths is in front of you before you commit to anything.
Do you work with businesses outside marketing agencies?
No. Agency pipelines, agency retainers, agency close calls — that's the entire practice. Specialising is why the benchmarks in your X-Ray mean something.